Marketers must master RSSAs RSS emerges, "pull" communications become as important as "push," eventually growing even more so. This is the sea change that eventually will affect all of marketing communications - Marketing Profs (this is premium paid content)This two part series from Marketing Profs on why we need to learn about RSS and use it as … [Read more...]
Is Email still a valid Internet Marketing Strategy?
Blogs and RSS feeds get the message to your audienceThe overall unique open rate for emails has exhibited a year-over-year decline, dropping from 28.7 percent in Q2 2003 to 22.3 percent reports Bigfoot Interactive. As ISP's tighten up the email rules and delete messages before they even hit the inbox, e-mail marketers are fighting an uphill battle.A blog with an RSS feed can … [Read more...]
Internet Marketing Strategy Starts With Keyword Research
Finding the right keywords takes more than Google and OvertureKeyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture, says Shari Thurman.It makes good sense not to rely on one tool. When you check your keywords in Overture, Google, Wordtracker and … [Read more...]
SEO – Internet Marketing Strategy
Fortune 100 missing out on market shareThe 2004 study of the first 100 companies in Fortune Magazine's Fortune 500 list revealed that only nine had definitive, ethical optimization campaigns — up from just three in 2002 — indicating that this powerful group may be missing out on valuable online market share and brand value Although 44% showed some optimization, … [Read more...]
Internet Marketing Strategy At Coke
Big brands see rewards from online marketingIn an interview with IMedia Connection Coca Cola's Mark Dooley said "As we look to 2005, it seems more brands within the portfolio have shifted more dollars to digital. We utilize online media for a variety of purposes: building brand awareness, driving trial, and of course, direct response -- i.e. obtaining signups and … [Read more...]
