Is your website set up for cross channel shopping?
Shoppers are finding the information they want about a product long before they decide to purchase.
Forrester Research has a name for this – cross channel shopping. And it’s rapidly becoming a force to be reckoned with, says Click Z. Cross-channel shoppers actually comprise the majority of all online consumers, 65 percent in 2004.
So even if your product or service is not something people buy online, the Internet is still influencing how they buy. An Internet Marketing Strategy is no longer something to think about – it’s a vital element in your business plan.
The online experience your visitors have will influences whether they buy from you or not.
If you don’t have an Internet marketing strategy – if you dont know what these online shoppers are looking for and you don’t service them with excellent information on your website, they’ll go elsewhere.
Time to do some indepth keyword research, find out what your market is researching online and provide them with all the data they need to make the decision to do business with you.
See Also
- Buyers Researching Online
Internet users visits seven websites while shopping - Ease of use influences shoppers online
Jupiter Research
