Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. 92% use their email every day and figures from Monetate show that the average conversion rates for email marketing were 4.16% from … [Read more...]
2011 PR Trends: Email and Social Engagement
ClickThroughs #2 trend is that email and social will get more integrated. "As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience." Email firms like Constant Contact have certainly seen this trend and are jumping on it hard. They have added many social components to their … [Read more...]
Social Media Can Build Your Email List
Emails to the social networks result in the highest conversion rates"The money is in the list" still holds true. Email is alive and well and being fed by social media sites.MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email … [Read more...]
Your Content Strategy Affects Your Reputation Online
Do they trust your emails and articles?Media Post's Email Insider newsletter has an excellent article today on how your content strategy can affect your sender reputation.While this may seem like a really obvious Duh! type statement, just take a look at your own email campaigns. What is your open rate? Could it be improved? Have you … [Read more...]
RSS or Email is not an option
Marketing Sherpa needs to do a little more homeworkMarketing Sherpa usually gets it right - and they are right in saying that dropping email marketing and using only RSS would be a wrong move.But their take on RSS is based on flawed data. Sherpa fails to see the big picture of RSS says Rok Hrastnik in the RSS diary.One of their points is that RSS has a small … [Read more...]
