Rok beat me to itDMNews reported today on the new Jupiter Research findings on RSS adoption by marketers. "Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report. It also says this is becasue consumer adoption of RSS readers remains lowBut further down in the article it says … [Read more...]
Is Email still a valid Internet Marketing Strategy?
Blogs and RSS feeds get the message to your audienceThe overall unique open rate for emails has exhibited a year-over-year decline, dropping from 28.7 percent in Q2 2003 to 22.3 percent reports Bigfoot Interactive. As ISP's tighten up the email rules and delete messages before they even hit the inbox, e-mail marketers are fighting an uphill battle.A blog with an RSS feed can … [Read more...]
