Are your visitors seeing what you want them to see?The Marketing Sherpa report on placement of web content includes another EyeTools map for a landing page.The red areas were seen by 100% of the visitors and green areas by 50%. Dark Blue were not seen by anyone.This is a landing page for a webinar - and though traditonally most visitors go left to … [Read more...]
Your Web Content Strategy Affects Your Revenue
New study shows how different content variations increase revenueTesting variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance.It highlighted the fact that a strong call to action significantly increases revenue. While this may not be surprising - every good … [Read more...]
Keyword Research Is the Base of Web Content Strategy
Watch out for common keyword trapsScottie Claiborne of Right Click Web shares words of wisdom on the subject of common keyword traps in the latest issue of High Rankings AdvisorAnd big huzzahs to Scottie for her new venture with the Karcher Group!The biggest trap is to believe that the broad general term with the big search pocket is the one you … [Read more...]
How Web Design Affects Your Internet Marketing Strategy
Standard elements increase web usability and results'Unfortunately, much of the Web is like an anthill built by ants on LSD: many sites don't fit into the big picture, and are too difficult to use because they deviate from expected norms. 'Jakob NielsenJakob - you just made my day!This usability guru's research shows users expect 77% of the simpler Web design elements to behave … [Read more...]
Web Content Strategy versus Search Results
Is your content strategy converting them?When did positioning become more important than the user experience? asks Shari Thurow. And well she may ask, since statistics show that most websites lose over 60% of their traffic right off the home page.Have web site designers and SEM companies lost sight of the fact that you do search engine optimization so that you can get visitors … [Read more...]
