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Web Content Strategy creates quality perceptions

September 2, 2004 by Sally Falkow

How a website can increase the value perception and conversion ratesWeb shoppers find quality trumps price when making decisions online, according to a new Millard Group Online Survey.  And how does a website raise the perception of value? With their content.One of the purposes for a good web content strategy is to raise the trust and value perceptions of the … [Read more...]

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