Top IT research firm says start slowly, but start now.When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging.Her report … [Read more...]
PRSA Conference Workshop
PR professionals show strong interest in Internet marketing strategyThe PRSA Conference was well attended. Over 500 PR practitioners gathered at the HIlton Towers in New York City.Although the number of professional development workshops in each time slot spread the attendees thin in most workshops, I had standing room only in my Internet Marketing … [Read more...]
PRSA Blog Workshops
A PR lessonThe PRSA Conference organizers were approached late in the day by the IAOC to include a blogging workshop.BL Ochman, blogger of note, stated that PRSA was asleep at the wheel and were ignoring a vital PR tool. They were not in touch with the new technology PR practitioners need to know.This caused a flurry of posts in various weblogs about … [Read more...]
RSS, Blogging and PR
Business blogging a vital piece of Internet Marketing StrategyRoland Tangloa says blogging and RSS are sounding the deathknell for PR. These new technologies are changing the face of PR and Marketing and if PR professionals don't wake up and smell the feeds, they will slide into oblivion as technology bypasses them like an express train.Corporate … [Read more...]
Blogs: should they be a part of your Internet marketing strategy
Ignore blogs atyour perilWhen I spoke about blogs as an Internet Marketing strategy at the Independent Practitioners Group of PRSA-LA last week, there were questions about blogs and consumers trashing corporate press releases and marketing materials.Adrants reports that Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers … [Read more...]
