Big brands see rewards from online marketingIn an interview with IMedia Connection Coca Cola's Mark Dooley said "As we look to 2005, it seems more brands within the portfolio have shifted more dollars to digital. We utilize online media for a variety of purposes: building brand awareness, driving trial, and of course, direct response -- i.e. obtaining signups and … [Read more...]
Can blogging kill traditional marketing and PR?
Why take the long way round and hope the right person will read your message - Use a blog>>The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds.>> Internet NewsPretty harsh words.Businesses have cottoned on to the fact that blogging and news feeds are gathering … [Read more...]
Internet PR and branding
Corporate branding needs to exploit new technologyMartin Roll 's article on the 10 steps for successul corporate branding in Communicate says"Modern technology should play a part in a successful corporate branding strategy. Technology helps to gain effectiveness and improve the competitive edge of the corporation. "A company website is not only a must, but rather a … [Read more...]
Is PR on the Cluetrain?
Dual forces of economic pressure and consumer demand are pushing us into the digital age, PR professionals are running to catch up.In his white paper, The Digital Content Market: Rushing Toward Fate, Editorial Director of Specialty Publishing Group, Andy Moore says“ Like two freight trains rushing toward one another on the same track, two equally powerful forces are … [Read more...]
Now That’s a Great Way to Spend the Summer
I feel a manifesto coming on already.While the rest of us us laze our way through hot summer days dreaming of white beaches and turquoise seas, Seth Godin and bunch of interns are putting together Change This - Spread important ideas and change minds.I feel a manifesto coming on already.Blogs and collaborative use of technology to share ideas is taking business into new … [Read more...]
