Blogs can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore.There is no longer any question about the power of bloggers.Micro Soft felt the lash of bloggers when they launched MSN spaces. Just one more example of why you have to monitor what is being said in blogs about your company and your … [Read more...]
Blogs and PR
Bacons will monitor blogs next yearPR professionals should pay more attention to blogs and blogging - even Bacon's Information plans to monitor online news blogs from next year. The new service targets public relations professionals. When the mainstream PR services like Bacons are watching blogs, it's itme to find out what PR has to do with blogs.A tool like PR … [Read more...]
Website content strategy gets the nod from Morgan Stanley
Blogs and RSS hitting the mainstream for 2005When companies like Morgan Stanley write whitepapers about blogs and RSS feeds you know it's time to take them seriouslyAn in depth industry report on how important Internet marketing has become and new web content strategies that are being used. It is an excellent resource.Marketing executives getting their Internet … [Read more...]
The business of blogging
Another wave of money making blogsHighBeam Research is using blogging as part of their Internet marketing strategy to promote their new service launching next yearThey have hired Weblogger and Internet personality Christopher Locke aka Rage Boy(one of the authors of the Cluetrain Manifesto to tout its soon-to-be-unveiled blog content tool via a new Web site, … [Read more...]
Internet Marketing Strategy
Top Trends for 2005Top Five Trends in Internet Marketing Strategy for 2005:Natural Search Engine Optimization is gaining ground fast. A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO. Many don't even know exactly what it is yet, but they know they … [Read more...]
