Setting Goals and Measuring SuccessThe slides from my session with Mary Hodder are posted on her blogIt has three case studies and some excellent ideas from Mary on ways to measure the blogosphere. … [Read more...]
Blog Business Summit
Good conections with bloggersi sat with Mary Hodder last night at the Geek Party for the Blog Business Summit. Mary is one of the 'cool chicks who code' I met at Blog Her.We discovered that Mary is standing in for Anil Dash who is on jury duty so we will be presenting together on Friday. what fun! We started to create on our presentation ideas right … [Read more...]
Online News Landscape Still Changing
Nielsen Net Ratings On Online News Sites for June 2005While on the one hand we have exponential growth of consumer generated media, we also have online news consumers becoming their own editors. They're no longer wililng to depend on a single news organization's vision of the news.To reach your audience you have to know know where they get their news. Here are … [Read more...]
Study Shows Blogs Influence Journalists
New PR technologies like blogs and RSS can increase your media coverageA new study from Euro RSCG Magnet and Columbia University found that more than half of journalists use blogs in the course of their work, reports ClickZ. 51 percent use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. Journalists mostly used blogs for finding … [Read more...]
PR University Audio Conference on Blogs, RSS feeds and Podcasting
New PR Technologies getting the attention of PR practitionersBulldog Reporter's excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting.The first class is tomorrow June 15th.Pete Blackshaw, CMO, IntelliseekToby Bloomberg, President, Bloomberg MarketingSally Falkow, President, Expansion Plus, … [Read more...]
