HP Study shows growing adoption of blogs as an Internet marketing strategyTen percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.Anita Campbell at SMB Trends extracted some excellent data about small business blogs from the HP Study done during … [Read more...]
AMA Blog event San Francisco
We had a great timeToby Bloomberg of Diva Marketing chairs this blog event for the AMA and they have done a superb cross country road trip.Ben McConnell of Church of the Customer set the stage with his Blogging 101 which took a look at where business and marketing blogs are today and what you really need in a corpoate blog to be successful. The question of … [Read more...]
AMA Beyond the Blog San Francisco
California blog event tomorrowI am off to San Francisco again to speak at the AMA event - Blogs: Marketing Beyond the Website. I am speaking about corporate blogs tomorrow afternoon. I am showing the case study on the BTI BlogThere are some stellar speakers and I get to meet them all at a dinner tonight.I'll update you on what's new in the … [Read more...]
#1 mistake bloggers make
Why you should email your blog posts to subscribersRok Hrastnik got a flurry of comments to his post about the need to send out your top posts via e-mail.I think he is right on the money. Look at the figures from the latest blog readership poll.Just 33% of those age 65 and over use the Net, but of that online population only 28% read blogs. The younger your … [Read more...]
Bloggers preaching to the choir
Ages of blog readers revealed in new pollThe data from a poll conducted by CNN, USA Today and Gallup suggests that bloggers are the main audience that is reading blogs.But there are some other very interesting stats in this poll too. Unless bloggers are a very large part of those who use the Internet there appears to be a big audience out there reading our blogs.And Rok … [Read more...]
