The flip side of BlogsYou tend to hear all the horror stories about blogs in the media and the conferences - the Forbes article about the attack of the blogs, the Kryptonite debacle and all the other 'usual suspects.'How refreshing to hear the conversation between Doc and Jonathan Schwartz, President and COO of Sun Microsystems at Syndicate. Corporate blogging … [Read more...]
Blog Content Needs A Strategy
Panasonic steps into a blog stormThe subject of character blogging has reared its ugly head once again.As Amy Gahran said, a character blog is not necessarily a bad thing.. it just depends how and why it is done. And since complete transparency is the holy grail of blogging, never hide behind a character and pretend it's a real person.This comment Amy's blog … [Read more...]
Yahoo News now indexing blog posts
Guess we are newsmakers!Yahoo News on Monday added results from blogs to supplement articles from professional news media, reports the Associated Press (via MarketingVox). "The traditional media doesn't have the time or resources to cover all the stories going on," said Joff Redfern, a Yahoo product director. Never a truer word spoken!He commented that the … [Read more...]
Optimized Blogs Get Better Search Engine Visibility
Optimized blogs can help boost a web site’s positioning within natural search engine results,Internet Retailer reports on how optimized blogs can get you better natural search rankings.Our VOIP Insights blog case study has been used at Search Engine Strategies for the last year.At the Business Blog Summit I presented on setting goals and measuring the success of your blog … [Read more...]
PR University event on blogs and RSS feeds
What makes a blog a successful conversationFlying to the East Coast and back in three days really messes with one's internal time mechanisms! So I am awake at 4 in the morning and blogging.About 60 PR people came to listen to us talk about blogs, feeds, wikis and podcasts. One of the abiding themes was that a blog has to authentic and real. It has to speak to the needs of … [Read more...]
