39 percent - 57 million adults in the US - now read blogsWhile the new report from Pew Internet focuses on who is blogging, it does report that the number of American adults reading blogs more than doubled since February 2004 and is signiifcantly up since the Fall of 2005.Most bloggers report that they have a small audience. Only 13 … [Read more...]
Making A Corporate Blog A Success
Lesson from Gawker MediaNick Denton of Gawker Media , one of the first successful bloggers, recently made some changes to his blogging empire. Apparently editors at Gawker, Wonkette, Gizmodo and Gridskipper were moved or replaced."...the barrier to entry in Internet media is low and the barrier to success is high," said Denton.Very true. How often have you … [Read more...]
OMMA West Hollywood
A very advertising focused eventThe Online Media, Marketing and Advertising event at the Universal HIlton yesterday was very advertising focused.Even the exhibitors were 90% ad based. No blog platforms and just one PR wire service. Although there were two blog sessions and two RSS sessions, the content was a bit of a disappointment. The first blog session … [Read more...]
I know you’re reading my blog but I’d like to see your comnments
Readership is up but comments are lackingOver the past six months the number of unique visitors to my blog has grown to almost 20,000 a month.But I get very few comments. I'd really like to hear from my readers, so I know what interests you and what you'd like to hear more about.So if you are a regular visitor, or even a first time passer-by, take up the keyboard and talk … [Read more...]
Blogs Taken Seriously In The PR World
Study on blogging and the use of 'human voice' as a PR strategyThe School of Journalism and Mass Communication at the University of North Carolina have done a study on Organizational Blogs and the Human VoiceHere are some of their findings:People who read a company blog will perceive more of a human voice in the company's relational efforts than those who read the … [Read more...]
