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Yahoo News now indexing blog posts

October 11, 2005 by Sally Falkow

Guess we are newsmakers!

Yahoo News on Monday added results from blogs to supplement articles from professional news media, reports the Associated Press (via MarketingVox).

"The traditional media doesn’t have the time or resources to cover all the stories going on," said Joff Redfern, a Yahoo product director. Never a truer word spoken!

He commented that the professional newsrooms’ checks and balances that guard against incorrect or unsubstantiated information is one of the reasons for segregating the blog search results. 

But then blogs have on occasion shown that they are more  aggressive in finding the true story than mainstream media outlets are.

A keyword search for online news will now return a list of relevant blog search results, displayed in a box to the right of the results for mainstream news outlets.

Users can choose to view only the blog search results – including images posted on Yahoo’s Flickr photo-sharing site – by clicking on that box.

Yahoo’s approach is different from the one adopted by rival Google

Filed Under: Social Media Strategy Tagged With: blog, blog search, Google blog search, Yahoo News

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