PR professionals show strong interest in Internet marketing strategyThe PRSA Conference was well attended. Over 500 PR practitioners gathered at the HIlton Towers in New York City.Although the number of professional development workshops in each time slot spread the attendees thin in most workshops, I had standing room only in my Internet Marketing … [Read more...]
Ignore Bloggers at your peril
PRSA learns the power of bloggingAs the 2004 PRSA National Conference approaches, the orgnanizers have agreed to host a blogging workshop at the last minute. And they scheduled it at the same time as a workshop already on their schedule for months on Internet strategies for PR Professionals that covered blogging as a PR tool. Why did they do this … [Read more...]
RSS, Blogging and PR
Business blogging a vital piece of Internet Marketing StrategyRoland Tangloa says blogging and RSS are sounding the deathknell for PR. These new technologies are changing the face of PR and Marketing and if PR professionals don't wake up and smell the feeds, they will slide into oblivion as technology bypasses them like an express train.Corporate … [Read more...]
Blogs: should they be a part of your Internet marketing strategy
Ignore blogs atyour perilWhen I spoke about blogs as an Internet Marketing strategy at the Independent Practitioners Group of PRSA-LA last week, there were questions about blogs and consumers trashing corporate press releases and marketing materials.Adrants reports that Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers … [Read more...]
Internet now most popular medium
Make your web content strategy countThe Online Publishers Associations' new study found that The Internet and television are the most popular media among 18- to 54-year-olds.Nearly 45.6 percent said the Web is their No. 1 media choice and 34.6 percent rating TV as their top pick.How should this affect your web content strategy? Give them more content. Make … [Read more...]
