Business blogging - both good and bad.Another good article in Marketing Profs todayBL saysMost people would rather have a root canal done than write something coherent, pithy and provocative every day. It takes talent, skill and training to write down ideas clearly and make them interesting to read. Ain't that the truthWriting is a skill and writing for the Internet is a … [Read more...]
Is Email still a valid Internet Marketing Strategy?
Blogs and RSS feeds get the message to your audienceThe overall unique open rate for emails has exhibited a year-over-year decline, dropping from 28.7 percent in Q2 2003 to 22.3 percent reports Bigfoot Interactive. As ISP's tighten up the email rules and delete messages before they even hit the inbox, e-mail marketers are fighting an uphill battle.A blog with an RSS feed can … [Read more...]
Can blogging kill traditional marketing and PR?
Why take the long way round and hope the right person will read your message - Use a blog>>The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds.>> Internet NewsPretty harsh words.Businesses have cottoned on to the fact that blogging and news feeds are gathering … [Read more...]
