Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post.
Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament – social media is a waste of time and it doesn’t do anything for my business.
Well, if that’s the case, I’d suggest that you don’t have a content strategy and you’re not creating and posting content that appeals to your audience.
When it’s done right, social media can build a business – and it can do it fast.
So what kind of content do people want to see on their social feeds?
A variety of content types:
- Fun, recreational, amusing content that gives them a reason to smile or laugh
- Educational content – something that helps them learn new things or find answers to problems and issues they’re dealing with.
- Inspirational content – ideas that give them direction and lifts their spirits.
- Creative, well-designed content that catche4s their eye as they scroll through their feed.
- Personal stories – behind the scenes peeks that give your audience an opportunity to learn more about the people in your business and how you operate
- Inside the business – let your audience learn more about your operation, your philosophy, and how you conduct business.
If you only post educational videos and nothing else, your audience will drift away looking for different kinds of content. If you post only about your business and your services, that becomes too sales-y. Too many cutesy posts go nowhere because it’s all fluff and no substance.
Great social media content is like putting together a gourmet meal – you have to have all the ingredients in just the right combination to be able to satisfy even the most particular diner.
Here are examples of how a nutrition practice could post content in a week.
November is Gluten-Free Diet Awareness Month
Find out more about gluten and gluten-free diets from Harvard Medical School.
Don’t want to give up your bread? Try this gluten-free recipe
Get the idea?
You should repurpose your content so that it is formatted for each platform – and tweak the text so that the tone is appropriate.
Then use a social media management dashboard like Sendible to upload, schedule, and post your content, week by week.
A recent study revealed that small business owners are spendng an average of six hours a week creating and posting social media content,
If you’d like to get those six hours back, you might like to investigate our Social Content Creation and Syndication service.