The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The connection between domain authority and PR is one of … [Read more...]
The Coca Cola Debacle
One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Witness the Coca Cola debacle of "sensitivity" training intended to lessen racial tensions … [Read more...]
5 Ways to Improve Your Content Strategy
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]
How to Survive this Crisis
Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In this situation, it's natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Now is the time to be more present and add as much value to your … [Read more...]
The Social Media Content Menu
Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament - … [Read more...]
