To be successful in social media you need to listen, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. (Social Media Governance 2011) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. Too … [Read more...]
How Do People Find Your Content Online?
OutBrain recently released an update to their Content Discovery and Engagement Report. The original study was done in Q1 and the update is for Q2. Top 20 Traffic Sources to Content Pages 1 Google 2 Yahoo 3 AOL/Huffington Post 4 Facebook 5 MSN* 6 Drudge … [Read more...]
How Do People Find Your Content?
OutBrain recently released an update to their Content Discovery and Engagement Report. The original study was done in Q1 and the update is for Q2. Top 20 Traffic Sources to Content Pages 1 Google 2 Yahoo 3 AOL/Huffington Post 4 Facebook 5 MSN* 6 Drudge … [Read more...]
How is Social Media Affecting Your Business Strategy?
Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs - friends, fans and followers. And there is indeed value in a community - … [Read more...]
What is Search Important to PR?
In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have delivered their messages via the media and the public has had no other method or vehicle … [Read more...]
