An image is indeed worth a thousand words. Good images in your blog posts, articles and releases can affect how they are viewed, how they are picked-up, who re-publishes them, search ranking, and how your blog is rated. SEO Although search engines can't read visual material, having an image with a blog post, article or news release does signal that you are enhancing … [Read more...]
Social Media Influence on Brand Perceptions and Purchase Rising Fast
In an earlier post I posted some research about how companies are struggling to measure social media ROI. Wave 2 of The Faces of Social MediaSM from Knowledge Networks might provide a clue: Purchase decisions of 38 million 13 to 80 year-olds in the U.S. are now influenced in various ways by social media -- up 14% in just six months. 23.1 million … [Read more...]
Social Media Stats for the C-Suite
47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a … [Read more...]
Your Customers are Sharing Content – Are You?
In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. “If searching for news was the most important development of the last decade, sharing news may be among the most important of the next.” Share This just released the results of a study of sharing … [Read more...]
Social Media Hard on the Heels of Email for SMB Marketing
For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. Social media was the most cited new … [Read more...]
