OutBrain recently released an update to their Content Discovery and Engagement Report.
The original study was done in Q1 and the update is for Q2.
Top 20 Traffic Sources to Content Pages
| 1 | |
| 2 | Yahoo |
| 3 | AOL/Huffington Post |
| 4 | |
| 5 | MSN* |
| 6 | Drudge Report |
| 7 | CNN |
| 8 | Outbrain |
| 9 | StumbleUpon |
| 10 | |
| 11 | FoxNews.com |
| 12 | |
| 13 | MediaTakeOut |
| 14 | Fark |
| 15 | Slate |
| 16 | Comcast |
| 17 | NewsNow.co.uk |
| 18 | Wikipedia |
| 19 | Digg |
| 20 | Real Clear Politics |
| *Includes Bing Live.com |
Key changes
AOL moved up from #5 to #3
Facebook moved from #11 to #4 – that’s quite a jump from April to August.
StumbleUpon entered the list at #9. Hello StumbleUpon! I mentioned the power of SU in a recent post and I urge you to include it in your content and news planning.
The original study found that social media was referring 7% of traffic to content, and the update now shows it has doubled to 14%!
And take a look at the comparison of referrals in verticals from Facebook and Twitter:
| Vertical | ||
| News | 88% | 12% |
| Home & Lifestyle | 87% | 13% |
| Entertainment | 83% | 17% |
| Sports | 81% | 19% |
| Recreation | 87% | 13% |
| Health | 88% | 12% |
| Technology | 76% | 24% |
| Business & Finance | 85% | 15% |
| Electronics | 82% | 18% |
| Autos | 91% | 9% |
Facebook wins hands-down in every vertical.
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