In the previous post I took a look at how the 5W's apply to Digital PR. One of the most important reasons for examining how you are using these 5Ws is that if you don't, you have no Digital PR strategy. The first W is Who. Unless you know who you are talking to, odds are your communication efforts won't hit the mark. Think back to the basic communication theory you … [Read more...]
The W’s of Digital PR
Social media is about communication. As The Cluetrain Manifesto pointed out - Markets are Conversations And as we strive to improve our conversations we have to improve our grasp of the basics of communication. Take a new look at the 5Ws. Who: Who are the people we might want to have a conversation with – women, men, mothers, IT executives? Are gardeners, nurses or … [Read more...]
Social Media Trends 2012 – Content Curation in PR
In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what's important and they want to discover interesting and relevant content. "Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Look for rapid innovation in this field." There are already … [Read more...]
Social Media and Marketing Insights 2011
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights into what companies are doing now - and where they plan to invest in the future. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have PR leading the social media efforts. It seems odd that although only … [Read more...]
Google Give PR Pros a Holiday Gift
In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. "Search results, like warm cookies right out of the oven or cool refreshing fruit … [Read more...]
