The Power of Good Content could be your best investment this yearSite Pro News highlighted how important good content is to SEO results in Google. As a content writer and strategist it's always good to read articles like this one.The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual … [Read more...]
It’s Official
Intel hatches new branding campaignPer an article in MarketWatch, Intel Corp. formally unveiled it’s new branding campaign and logo on Tuesday as part of its strategy to push into new markets beyond its traditional business of making chips for personal computers. The new branding strategy is about "using Intel technology to make life better, richer, and more … [Read more...]
Intel Leaps into New Branding Strategy
Details to be unveiled at CESAccording to an EETimes article citing Reuters, Intel plans to revamp its rebranding strategy for its new microprocessor line. Paul Otellini, Intel’s chief executive, will unveil details of the campaign during the Consumer Electronics Show in Las Vegas.The phrase "Leap ahead" will replace the "Intel Inside" … [Read more...]
Online Branding a strong player
Ten percent of search spend driven by brand impact.The Online Advertising and Search Symposium held in New York recently brought some interesting trends to light.Piper Jaffray's report on their symposium shows clear indications that more companies are becoming aware of the branding impact of search listings. In fact, nearly ten percent of the search … [Read more...]
CES to Focus on Internet Branding, Advertising and Games
Nifty New Gadgetry No Longer Sole Trump CardAd Age reports on the sudden resurgence of branding, including online branding, as a hot topic for the upcoming Consumer Electronics Show in Las Vegas. I see a blurred line here on the complete concept of branding. One could argue that “nifty new gadgetry” is a branding tactic in itself. We do see more … [Read more...]
