Credibility becomes an issue for bloggersSome good tech predictions for 2006 from Sharon Housley in Site Pro News today.Spam has indeed cluttered the blogosphere and bloggers have to generate quality content in order to hold their readers."In 2006 web surfers are going to look for multiple sources to confirm facts, and rely on reliable respected sources. Community … [Read more...]
Keyword research in the linchpin of Internet marketing
The market place has changed. Customers are now at cause.Yesterday I was running through my slides in preparation for the Socal AMA Internet Marketing Intensive. I had two C level execs for an audience and when I was done, the one guy- - who is fairly new to the idea of internet marketing – commented that one datum really hit home with him: the market place has … [Read more...]
Branding a primary goal of SEM
Tracking and measuring brand impact still not a major part of internet marketing srtategyIn a surprising finding, the SEMPO study found that the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns.Despite these self-reported goals, fewer than 24% track or measure branding impact.Search Engine WatchIf one of the primary … [Read more...]
SEMPO finds branding is the primary goal of search marketing
Web content wil linfluence your search results and your brand awarenessThose of us who were at the SEMPO meeting at SES Chicago heard the first snippets of the 2005 State of the Search Marketing Industy study.If you missed that, it's reported today in Search Engine Watch. In a surprising finding, the SEMPO study found that the majority of search marketers … [Read more...]
Website Content Awareness Day
Recognition at lastWell I guess if no one else will give us a day of recognition it's OK to create one ourselves.A group of web content providers led by Dina Giolotti are putting together a day of celebration for quality in Website content.Now there's an idea I can support. For years wesite budgets have had line items for design and programming but not … [Read more...]
