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My Syndicate post was a Pick of the Pack

December 26, 2005 by Sally Falkow

Positive blogging gets the nod from the RSS PunditFeedosphere Pick of the PackIsn't that neat? It's always a kick when my blog gets noticed.And I was happy that this post got picked - since I believe so firmly in the positive power of blogging and RSS as an online brand building strategy. … [Read more...]

Internet Marketing Strategy Ideas for 2006

December 20, 2005 by Sally Falkow

3 resolutions for next year that could give you a better result than 95 percent of the enterprise-sized sites did in 2005.There are three fundamental areas in your Internet marketing strategy you should pay attention to in 2006, writes Jason Burby at ClickZ.He has them in this orderEnrure accuracyMeasure what mattersMake optimization a priorityI'd rate them this … [Read more...]

New Standards for Online Branding are Coming

December 19, 2005 by Sally Falkow

IAB undertakes the "nomenclature project"In a news release today, CNET reports that the Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic with more strict guidelines on which content partners will be counted when it comes to dominant branding.I agree good content does greatly contribute to Internet branding.  It will be … [Read more...]

Syndicate : the postive power of corporate blogging

December 15, 2005 by Sally Falkow

The flip side of BlogsYou tend to hear all the horror stories about blogs in the media and the conferences - the Forbes article about the attack of the blogs, the Kryptonite debacle and all the other 'usual suspects.'How refreshing to hear the conversation between Doc and Jonathan Schwartz, President and COO of Sun Microsystems at Syndicate.  Corporate blogging … [Read more...]

Syndicate Conference Doc Searls Opening Remarks

December 14, 2005 by Sally Falkow

The Static Web vs the Live WebDay One  - Syndicate conference Doc Searls started the conference off with flashbacks to 1999 and remembering how Dave Winer got him started blogging with the “Edit this page” function – a radical idea in web content. He pointed out that we refer to the static web in terms of real estate – we build, we have … [Read more...]

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