Hotels Find Empowering Social Champions at Each Property Successful Hotel companies that regard their social media campaigns as successful believe that this stems from capitalizing on the fundamentals that have always been important to a hotel’s success: positive interactions between employees and guests, and word of mouth from customers sharing positive experiences with … [Read more...]
Social Media Strategy Daily News
A Dramatically Different Approach to Social Media Metrics in 2011 According to research from Bazaarvoice and The CMO Club, more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. Read the … [Read more...]
