Hotels Find Empowering Social Champions at Each Property Successful
Hotel companies that regard their social media campaigns as successful believe that this stems from capitalizing on the fundamentals that have always been important to a hotel’s success: positive interactions between employees and guests, and word of mouth from customers sharing positive experiences with their personal networks. Social Media has given hotels tools to engage their customers more frequently and when they produce content that is interesting and relevant people will share it. Interview with Ann Nadeau of Joie de Vivre Hotels. Read the article >>
Interview with Kerry Bridge, Dell’s Head of Social Media Communications for Europe, Middle East and Africa
Computer manufacturer Dell is widely recognized as one of the earliest to use social media as part of its customer relationship management (CRM) strategy. New Media Knowledge spoke exclusively to the company to find out how to run a successful social media engagement program and why it matters. Read the interview >>
Social Media Tips That Can Put Your Business Ahead of the Curve
Social media tips from Peter Shankman and attendees at the San Diego Social Media Symposium. Read the article >>
