Take your Social Media Marketing Beyond Twitter and Facebook An excellent post from Rand Fishkin of SEOMoz about the long tail of social media marketing. So many of us look no further than Twitter and Facebook, yet there are sites like StumbleUpon that are driving more traffic than the big social networks. Don't put all your social media eggs in one basket - look to the … [Read more...]
Social Media Strategy Daily News
5 Excuses Companies Give for Not Using Social Media From Marketing Profs - As a chief technology officer I often get asked to put together an organization’s strategic technology plan. When I inquire about their current social media efforts I usually hear that they have a Facebook page. But when I visit the page, I see a page that hasn’t been touched by anyone other than … [Read more...]
Social Media Strategy Daily News
Social Media Measurement Should be Part of Your Communication Measurement Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the Houston IABC. Read the … [Read more...]
Social Media Strategy Daily News
Interview with Brian Solis: How Businesses Adapt to Social Media Intelligence is critical. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. The second is it has to develop a plan that that brings the brand to life in a way … [Read more...]
Social Media Strategy Daily News
Niche Social Sites are Shaping Online Communication Are the 18 - 26 year olds over Facebook? It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the … [Read more...]
