To be successful in social media you need to listen, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. (Social Media Governance 2011) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. Too … [Read more...]
How Do People Find Your Content?
OutBrain recently released an update to their Content Discovery and Engagement Report. The original study was done in Q1 and the update is for Q2. Top 20 Traffic Sources to Content Pages 1 Google 2 Yahoo 3 AOL/Huffington Post 4 Facebook 5 MSN* 6 Drudge … [Read more...]
Elite, Educated and Opinion Leaders Still Hold Sway Online
A UC Berkeley study looked into who is creating most of the content online and they found that even though we have a plethora of easy publishing tools things have not changed that much: just 10 percent of us are creating and posting content. And moreover, the better educated you are, the more likely you are to post content. Back in the days of the two-step … [Read more...]
Social Media Influence on Brand Perceptions and Purchase Rising Fast
In an earlier post I posted some research about how companies are struggling to measure social media ROI. Wave 2 of The Faces of Social MediaSM from Knowledge Networks might provide a clue: Purchase decisions of 38 million 13 to 80 year-olds in the U.S. are now influenced in various ways by social media -- up 14% in just six months. 23.1 million … [Read more...]
Social Media Stats for the C-Suite
47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a … [Read more...]
