In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. "If searching for news was the most important development of the last decade, sharing news may be among the most important of the next." Share This just released the results of a study of sharing behaviors … [Read more...]
Social Media a Close Competitor to Email for SMBs
For years we've been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. Social media was the most cited new … [Read more...]
Enterprises Struggle To Measure Social Media ROI
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, "Benchmarking Social Community Platform Investments & ROI," only 40% of companies measure … [Read more...]
UK Journalists Tell PR Pros to Get Social Media Savvy
A UK-based survey revealed that while 90 percent of journalists are embracing social media tools, half of them feel that PR pros don't PR people lack understanding of the need to build genuine relationships on social media and don't provide resources that help them with their requests and queries, say the UK journos. The PR community needs to respond to the changing … [Read more...]
Are You Keeping Up with the Digital Journalists?
In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Each new technological advance adds another layer of complexity. In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional … [Read more...]
