Search queries hit new high - figures show biggest gain over the past twelve monthsGot keywords? Know where your 'long tail 'is?Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the … [Read more...]
Internet Marketing Strategy Ideas for 2006
3 resolutions for next year that could give you a better result than 95 percent of the enterprise-sized sites did in 2005.There are three fundamental areas in your Internet marketing strategy you should pay attention to in 2006, writes Jason Burby at ClickZ.He has them in this orderEnrure accuracyMeasure what mattersMake optimization a priorityI'd rate them this … [Read more...]
Media Relations 2005
Excellent PR Conference in San Francisco this weekI flew into San Francisco last Sunday to speak at the Bulldog Reporter Media Relations 2005 conference.I have never been to this conference before and I met some great people. So just the networking was very worthwhile. Joan Stewart - the Publicity Hound - was there as a speaker too. We … [Read more...]
Pay Per Click Costs Still Rising
It's costing more and more to buy ads on popular keywordsWhat is driving Google's profits? The high prices they charge for search keywords.They were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: Business Week reports that on the day of the earnings announcement, … [Read more...]
Keyword Research Is the Base of Web Content Strategy
Watch out for common keyword trapsScottie Claiborne of Right Click Web shares words of wisdom on the subject of common keyword traps in the latest issue of High Rankings AdvisorAnd big huzzahs to Scottie for her new venture with the Karcher Group!The biggest trap is to believe that the broad general term with the big search pocket is the one you … [Read more...]
