Bloggingis one of the best low-cost PR options available, says report
It is time for business to reconsider the question of blogging, says eMarketer in their report out this week The Business of Blogging: A Review. A growing number of businesses are moving beyond the blogging-as-sales-tool mindset that hindered adoption.
"GM and Sun, notably, are blogging with a one-to-many voice that gives them one of the most low-cost PR options available," says James Belcher, eMarketer Senior Analyst and author of the new report. "GM and Sun, notably, are blogging with a one-to-many voice that gives them one of the most low-cost PR options available."
And the one thing companies are learning, often the hard way, is that monitoring blogs is becoming an essential part of brand management.
