Bloggingis one of the best low-cost PR options available, says reportIt is time for business to reconsider the question of blogging, says eMarketer in their report out this week The Business of Blogging: A Review. A growing number of businesses are moving beyond the blogging-as-sales-tool mindset that hindered adoption. "GM and Sun, notably, are blogging with a … [Read more...]
Blogger Makes a Career Move
Steve Rubel's success as a blogger temps Cooper Katz into monitoring the blogosphere as a practice offeringSteve Rubel, author of the Micro Persuasion blog, has been elevated to head a new line of practice involving monitoring, analyzing, planning and responding to issues that "bubble up" from blogs and other online channels … [Read more...]
