New survey finds consumers are more supportive of corporations that are transparent and authentic in their messagingThe recent Bulldog Reporter/Peppercom business blogging survey showed that more than half of the companies polled are not blogging. Yet consumers are more supportive of corporations that are transparent and authentic in their messaging—and are more … [Read more...]
It’s time for businesses to rethink corporate blogging
Bloggingis one of the best low-cost PR options available, says reportIt is time for business to reconsider the question of blogging, says eMarketer in their report out this week The Business of Blogging: A Review. A growing number of businesses are moving beyond the blogging-as-sales-tool mindset that hindered adoption. "GM and Sun, notably, are blogging with a … [Read more...]
Enterprise Blogs Inside The Firewall
The Gilbane Content Management ConferenceThe enterprise blogging panel was all about internal blogging - with two great speakers:Dr Thierry Barsalou of Ipsen (all the way from Paris, France) Rod Boothby who is creating an internal system for Ernst and Young.Interestingly, both speakers said they did not 'sell' the idea as a blog. Both made the point that we operate in an … [Read more...]
Business Blogging Awards
First awards for corporate and business blogsInnovative bloggers Darren Barefoot and Jeremy Wright have launched the first business blogging awardsNominations are still open until Jan 24th so head on over. … [Read more...]
Are Business Blogs In Your Future
Da Vinci Insitute business blogging bootcampI guess business blogging is catching on as an Internet Marketing Strategy. Thomas Frey, Executive Director, Founder, and Senior Futurist at the DaVinci Institute, is speaking right now at a weekend Business Blogging Bootcamp.The Da Vinci Institute is a technology research think tank with over 1000 members who voted to be … [Read more...]
