How blogs can help your web content strategy
The International Association of Online Communicators – IAOC – have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy.
Even the top IT research firm Forrester has now weighed in on this subject – principal analyst Charlene Li says corporate blogging is influential and here to stay.
Every business needs to be aware of blogging and what is being said in blogs. It’s where the thought leaders and the early adopters are sharing ideas. And your name just may be mentioned.
The Cluetrain Manifesto- first published back in 1999 – made the point that the business playing field had changed. We now operate in a climate of wired and networked conversations.
Monitoring these conversations is a vital PR function. Savvy PR firms should be offering this service to clients.
Creating a cloud of content in top ten search results ,so your audience bumps into you wherever they search, raises visibility and brand awareness.
Blogging is no longer something that can be ignored. It is a vital part of your web content strategy
As the Forrester report suggests – start now.
