Website content needs to be well thought outWordsmith Karen Thackston makes some excellent points about how to use key phrases and still write readable, interesting text that pushes the right buttons with your readers.Before you write any text you need to figure your web content strategy.Once you have that in place you need someone who can write good … [Read more...]
RSS tools help you keep tabs on Web sites
Why users like RSSMost of us have bookmarked hundreds of websites. Keeping track of them all is too much much work. We have busy lives and having a tol that alerts us when our favorite website updates their content is a boon.RSS makes Web-site updates come to you. And it's no longer just for geeks.For publishers, this is the content strategy you should … [Read more...]
Website content strategy gets the nod from Morgan Stanley
Blogs and RSS hitting the mainstream for 2005When companies like Morgan Stanley write whitepapers about blogs and RSS feeds you know it's time to take them seriouslyAn in depth industry report on how important Internet marketing has become and new web content strategies that are being used. It is an excellent resource.Marketing executives getting their Internet … [Read more...]
Blogging a vital PR strategy
How blogs can help your web content strategyThe International Association of Online Communicators - IAOC - have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy.Even the top IT research firm Forrester has now weighed in on this subject - principal analyst Charlene Li says corporate blogging is influential and here to … [Read more...]
Change your website content strategy.
How the change in search engine use is affecting website content strategyWebsite guru Jakob Nielsen says people are using search engines as answer engines. What does this mean? Instead of using search engines to find good websites that will give us infomation about our query, we expect the search engine to answer the question. How does this affect … [Read more...]
