Workshops sold out - marketing practitioners embrace bloggingThe AMA has held a series of excellent workshops across the country on blogs and how they fit into an Internet Marketing StrategyThe Chicago workshop, completely sold out, is on today and tomorrowA PRSA evening session on blogs and Internet strategies for PR professionals, scheduled for Feb 22nd in Los Angeles, … [Read more...]
PRSA LA Event on blogs and RSS
Not so behind the times in Los AngelesThere are many reasons why PR people should know about bloggingThis is a good perspectiveThe PRSA LA chapter is on the ball. Panelists at their January meeting - The State of PR - made mention of blogs and RSS and urged the members to get knowledgeable. The Feb meeting is called Web Strategies for PR Professionals … [Read more...]
Internet Marketing Strategy
Less than half the Fortune 100 use Internet marketing strategy methodsOne thing that became obivous at the PRSA conference last week is thatt OneUp Web's survey on how many companies actually have an Internet Marketing strategy is correct. Based on the interest shown in all the Internet- focused workshops, people are realizing they have to … [Read more...]
Ignore Bloggers at your peril
PRSA learns the power of bloggingAs the 2004 PRSA National Conference approaches, the orgnanizers have agreed to host a blogging workshop at the last minute. And they scheduled it at the same time as a workshop already on their schedule for months on Internet strategies for PR Professionals that covered blogging as a PR tool. Why did they do this … [Read more...]
PRSA Blog Workshops
A PR lessonThe PRSA Conference organizers were approached late in the day by the IAOC to include a blogging workshop.BL Ochman, blogger of note, stated that PRSA was asleep at the wheel and were ignoring a vital PR tool. They were not in touch with the new technology PR practitioners need to know.This caused a flurry of posts in various weblogs about … [Read more...]
