Top of the heap or total oblivionA recent study of some 10,000 top business websites worldwide cites two main reasons for e-commerce failure: lack of a unique selling proposition—vital to avoid the risk of being commoditized; and, lack of a simple, unique, one-of-a-kind, globally protected brand identity—key to prevent being lost in oblivion among the millions of … [Read more...]
The Search is Over
Google wins in 2005Google takes the lead over Apple in the latest study by brandchannel.com with eBay’s VoIP newcomer Skype inching ahead of Starbucks for the number three slot. Google is a pure internet branding success that could never have been predicted 5 years ago. I think how Skype came in under the radar on the wings of eBay to emerge at the number … [Read more...]
Online Branding
Click-through on the declineBoy, isn’t it great to be able to track to the penny how ineffective your online paid advertising is?It is unfortunate that companies are not being properly advised about what is really takes to do business online—and that branding plays a big part in this.Case in point is a recent article I came across which talks about the lack of … [Read more...]
Internet Branding: The 2006 Corporate Challenge
"Cheap" is losing its power as now "free" is in.This is a very good article by Naseem Javed. I couldn’t agree more that corporations need some quick and serious cold water dips and come to the new online party. It certainly is time for a reality check.The article covers a recent study in which some 10,000 websites of the top businesses around the world were … [Read more...]
It’s Official
Intel hatches new branding campaignPer an article in MarketWatch, Intel Corp. formally unveiled it’s new branding campaign and logo on Tuesday as part of its strategy to push into new markets beyond its traditional business of making chips for personal computers. The new branding strategy is about "using Intel technology to make life better, richer, and more … [Read more...]
