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Web content still the best SEM strategy

January 21, 2005 by Sally Falkow

Writing good content based on keywords gets good search results

‘When it comes to building a successful SEM strategy, there’s no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility.

All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.’  P J Fusco, SEM manager for an international health and beauty dot-com corporation 

Keyword research makes it easy to focus your content on the search requirements

See Also

  • Learning From SEM Blunders
    Content is the answers

Filed Under: Social Media Strategy Tagged With: keyword research, search marketing, SEM, SEO, web content

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