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Web Content Is King

November 2, 2004 by Sally Falkow

Information pips email and IM at the post

Online Publishers Association’s Internet Activity Index (IAI) shows that in September people spent more time looking at content than communicating with each other. 

Beware the home page with no content.

Not only will it make your site very hard to find, but if a visitor does make it there, the site won’t give them what they came for.

Pretty pictures are  fine – but content is what they’re after.

See Also

  • Content Edges Past Communications
    Email, IM declines
  • What is good content
    The Internet is the information superhighway and most people use it for information of some sort.
  • The Secret Sauce in Web Site Marketing
    There is one thing you can do to improve your website that will attract both search engine rankings and convince people to buy- add more words.

Filed Under: Social Media Strategy Tagged With: content, web content

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