Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented.
Steve explained how several of the regions in the US are collaborating to make their international online marketing more effective – specially since overseas travelers are often not aware of which states make a region. He offered some great ideas for how states can work together to market an area that would be attractive to international visitors – like the Washington DC area,the New England States or the Northern Rockies.
