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The Secret Sauce in Website Marketing

May 9, 2005 by Sally Falkow

It’s the content – and what you do with it – that really makes the difference

Scottie Claiborne highights the value of good content in her article on Site Pro News today

Words are The Most Important aspect of your site.

The professional that most people think they can do without -the copywriter- is the one who can have the biggest impact on the success of your site.

No matter what your website looks like, plain and simple or a triumph of visual graphic art, if the words are right it will convert.

Never a truer word said. 

But you can increase the effect of great content if you put it into an  RSS feed.  Syndicating the content will increase your search engine visibility and bring  more qualified traffic to the your site. 

More people reading your good content means more conversions and ROI. 

Generating good content that you can upload to your website instantly and have it syndicated in an RSS feed – now there’s a recipe for effective website marketing

Filed Under: Social Media Strategy Tagged With: rss feed, search engine visibility, web content, web copy, website content, website marketing

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