REGISTER HERE Don't miss tomorrow's Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here's a sneak peek - I'll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter … [Read more...]
The Role of Technology in Social Media Management
As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand's social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets … [Read more...]
Engagement – the new ROI?
The term 'engagement' is popping up all over the place. Using social media channels as a broadcast medium won't get the result you're after. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a … [Read more...]
Two Good Case Studies Chosen for the Social Media Roadmap
Tomorrow, March 19, is the first of four webinars on social media strategy that I am hosting for Marketwire. John Blossom, author of Content Nation is my guest. Two companies were chosen to be the ‘guinea pigs’ for the series: Reed’s Ginger Brew, a leader in the natural soda category. Reed’s is not yet doing anything int he social media space. … [Read more...]
Twitter/Webinar on Social Media Draws a Big Crowd
Radian6 And CrossTech Media push the envelope Image: Dan Taylor Today Chris Brogan from Cross Tech Media and Radian6 (which has now been bought by Salesforce - 2012 update) hosted a cross platform webinar and Twitter event focused on how companies can, and are, using social media. At 11 am Pacific, 2pm Eastern 500 people logged onto the webinar and simultaneously … [Read more...]
