If you can't measure it you can't manage it"A company's Web site interacts with every part of its audience, from analysts and journalists to employees and customers. If you don't know how well your Web channel's doing, then how can you gauge the overall success of your company?" writes Shane Atchison in ClickZIn preparation for my session at Search Engine … [Read more...]
PR professionals measure web content better
Web based analytics tools produce innovative contentSixty-nine percent of 1,040 communications professionals surveyed worldwide this summer by London-based Benchpoint Intelligent Measurement said they use software tools to measure the effectiveness of their marketing communications, while most of the minority who don't currently measure said they intend to. Using Web-based … [Read more...]
Internet Marketing Strategy
Web metrics drives an effective web content strategyThere are many sophisticated web metrics packages that can track every click on your site.But what does it all mean? Marketers are drowning in data. Those who want to do more than count clicks are turning to service providers who combine analytics with other metrics to answer “how” and … [Read more...]
How Web Design Affects Your Internet Marketing Strategy
Standard elements increase web usability and results'Unfortunately, much of the Web is like an anthill built by ants on LSD: many sites don't fit into the big picture, and are too difficult to use because they deviate from expected norms. 'Jakob NielsenJakob - you just made my day!This usability guru's research shows users expect 77% of the simpler Web design elements to behave … [Read more...]
Web Content Strategy creates quality perceptions
How a website can increase the value perception and conversion ratesWeb shoppers find quality trumps price when making decisions online, according to a new Millard Group Online Survey. And how does a website raise the perception of value? With their content.One of the purposes for a good web content strategy is to raise the trust and value perceptions of the … [Read more...]
