If you can’t measure it you can’t manage it
"A company’s Web site interacts with every part of its audience, from analysts and journalists to employees and customers. If you don’t know how well your Web channel’s doing, then how can you gauge the overall success of your company?" writes Shane Atchison in ClickZ
In preparation for my session at Search Engine Strategies on August 8th I have been doing some research on consumer behaviour and media consumption.
At a recent magazine Industry summit they talked about how people are turning to the Net for data, news and information. And how that is affecting the magazine and publishing industry.
Ad dollars is a good stat to watch because ad dollars follow eyeballs. There is no better indication of where the people are getting their information.
Their stats and graphs show very clearly where your audience is today – online. Readership is down and use of websites for news and info is up.
Your web channel is interacting with every part of your audience. And it’s way past time that C level execs paid attention to web metrics.
