If you can't measure it you can't manage it"A company's Web site interacts with every part of its audience, from analysts and journalists to employees and customers. If you don't know how well your Web channel's doing, then how can you gauge the overall success of your company?" writes Shane Atchison in ClickZIn preparation for my session at Search Engine … [Read more...]
Web analytics playing a bigger role in Internet marketing strategy
Marketers looking for faster and better results70% of respondents to a recent survey on web analytics have changed their vendor over the last two years. For most companies, the objective has been to obtain a more powerful web analytics tool. Intelligent enterpriseFast reporting, real time data and user friendliness are the three main advantages of today’s … [Read more...]
PR professionals measure web content better
Web based analytics tools produce innovative contentSixty-nine percent of 1,040 communications professionals surveyed worldwide this summer by London-based Benchpoint Intelligent Measurement said they use software tools to measure the effectiveness of their marketing communications, while most of the minority who don't currently measure said they intend to. Using Web-based … [Read more...]
Internet Marketing Strategy
Web metrics drives an effective web content strategyThere are many sophisticated web metrics packages that can track every click on your site.But what does it all mean? Marketers are drowning in data. Those who want to do more than count clicks are turning to service providers who combine analytics with other metrics to answer “how” and … [Read more...]
Internet Marketing Strategy Starts With Keyword Research
Finding the right keywords takes more than Google and OvertureKeyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture, says Shari Thurman.It makes good sense not to rely on one tool. When you check your keywords in Overture, Google, Wordtracker and … [Read more...]
