It's been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. One thing I've been hearing and … [Read more...]
Online Travel Myths
A new study out from Phocus Wright addresses some of the myths about online travel behavior: Less people are buying travel online: Not so, says the study. In fact the number is on the rise. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past … [Read more...]
Custom Content Is Your Best Bet
Last year 10% of audiences caught their favorite shows online.Brands are catching on to the idea that they can create custom content and attract the right audience. Where is this custom content being viewed? Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James McQuivey, an analyst at Forrester Research. … [Read more...]
Online Revealed Canada Keynote
Making the Most of Social Media MarketingDr Hunter Madsen of Yahoo! gave the keynote at Online Revealed Canada today. He started with this definition of social media marketing:Social media marketing is when you empower people to tell your story in a way that enhances your brand online. Canadians are the most intensely active people online and it's social media … [Read more...]
Online Travel Sales Set to Beat Offline in 2007
Travel, tourism needs a Travel 2.0 Internet marketing strategyAccording to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.The US market is way ahead of the pack in using the Net to buy travel. While the U.S. represented just one third of total online and offline … [Read more...]
