More social media features mark our second birthday celebrationTwo years ago at the Media Relations Summit in San Francisco I launched PRESSfeed - my Web 2.0 brainchild. PRESSFeed was the result of my frustration with the inability to add press releases and other news content easily to a website and have it distibuted and syndicated in an RSS feed. Although there … [Read more...]
Online PR and Social Media Training
Blogs, RSS and Social Networking can be a minefield for PR practitionersThe digital PR space is hot right now. You see articles about online PR, blogs and social media in practically every mainstream newspaper and trade magazine. One of the reasons is that it is a fast paced environment and there are always new ideas to report on - two years ago there was … [Read more...]
SEO PR landscape is changing
Content syndication and social media becoming an integral part of SEOMatt Cutts`of Google said it best in the interview with Mike Grehan titled "The Future of Search and Outdated SEO Methods.""There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." … [Read more...]
Tagging Feature Gives RSS Feeds More Visibility
First test works like a charmEarly Monday morning I was testing the new feature of Technorati tags and I wrote andposted an article in the PRESSfeed news feed .We were at SES and about 3 pm that aternnon I checked Technorati to see if there was any visibility on the post. Lo and behold! It was number one for the keywords content … [Read more...]
Broadband makes video news releases an online PR option
Tagging video files can bring search engine visibilityVideo News releases have long been a staple of PR. Online news engines and aggregators have lured many readers to the Internet.Now the rapid adoption of broadband and the 'always-on' digital lifestyle is making onlime video viable."The broadband Internet is becoming an important, if not exclusive, … [Read more...]
