A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]
Social Networking Beats Porn Online
Over the last decade searches for porn have dropped from 20 percent to 10 percent and the hottest searches are now for social networking sites. Now there’s a great statistic. It’s from Bill Tancer’s book “Click: What Millions of People are Doing Online and Why It Matters.” “As social networking traffic has increased, visits to porn … [Read more...]
Social Media Marketing Not Subject to Recession
Forrester Research finds interactive marketers actually plan increases in the face of recessionNew research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels. Every single form of online marketing Forrester surveyed had at least half the marketers increasing … [Read more...]
Social Media Adoption Has Communicators Out of Sync
It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]
Hottest Digital Media Segments
AdAge Predictions for 2008AdAge tips online video, search and social networking to be the front runners in 2008.A growing element of the online ad marketplace will continue to be social networking, with eMarketer predicting that spending on the subsegment will surge to $1.6 billion in 2008, an increase of nearly 74 percent, as total Internet spending is projected to … [Read more...]
