ven though we hear that the recession is turning the corner, layoffs are expected to continue for several more months says the ADP. That reflects in spending trends and many retail stores in malls are feeling the pinch. One mall management company is turning to social media to drive traffic to their properties. Each participating mall will begin using Facebook and Twitter … [Read more...]
Social Media Roadmap Webinar Series
Research Phase of the Reed''s Case StudyOn April 16th we will air the second in the series of the Marketwire Social Media Roadmap webinars. This session is about research and planning - how to find and evaluate the online conversations that affect your company and/or your brand. My guest this time is Paul Gillin, author of The New Influencers and The Secrets of … [Read more...]
Twitter/Webinar on Social Media Draws a Big Crowd
Radian6 And CrossTech Media push the envelope Image: Dan Taylor Today Chris Brogan from Cross Tech Media and Radian6 (which has now been bought by Salesforce - 2012 update) hosted a cross platform webinar and Twitter event focused on how companies can, and are, using social media. At 11 am Pacific, 2pm Eastern 500 people logged onto the webinar and simultaneously … [Read more...]
Social Media Influence
Only 10 percent are influencers or opinion leaders. It takes time, commitment and an ability to communicate to be an influencer. The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Finding these influencers is the search for that 10% and has … [Read more...]
